Incubate Idea to First Customer
For technical and domain founders with a sharp problem and no company yet. Twelve weeks to a validated wedge, a working product, and a first paying customer — with capital, workspace and an operator alongside you every week.
Pre-incorporation to pre-revenue teams. At least one full-time technical or domain founder. An African market as the beachhead.
What actually happens, week by week.
Problem archaeology
Customer interviews, market sizing on real data, and killing the version of the idea that does not survive contact.
Wedge and positioning
Narrow to one buyer, one workflow, one measurable saving. Write the one-line thesis you will defend to investors.
Build the thin slice
Ship a product a customer can actually use. Agent-native tooling, sovereign data handling, and a deploy pipeline from week five.
First revenue
Pricing, pilot contracts, and the procurement realities of selling to African institutions and enterprise.
The raise
Cap table hygiene, SAFE mechanics, the data room, and the metrics that actually move an African pre-seed cheque.
Demo Day
Eight minutes in front of the 7Square investor network and the wider room.
What you leave holding.
Not a certificate. These are the things we hold ourselves to for every team in the cohort.
- A live product with at least one paying or signed pilot customer
- Clean incorporation, cap table and founder agreements
- US$15,000 in the bank plus credits across cloud, AI and legal
- A data room and deck that survive investor diligence
- Standing introductions to the angels and funds in the network
Apply to Incubate today.
No deck required. Tell us the problem, who has it, and what exists so far.